e-learning / 

Becoming a learning organization using e-learning

If learning is for life, so is re-learning. In our modern world, there is always room for
improvement and the learning industry is not excluded. Creating an e-learning platform is
one of the major success factors for any knowledge-sharing business or organization. Here,
we look at the whys, whats and hows.
HR Managers and CEOs – take notes!

Within six years, the e-learning market size worldwide will reach one trillion dollars,
according to research firm Global Market Insights latest report. Recently estimated to
approximately 250 billion dollars, the expected numbers may sound staggering. However,
there is good reason for this industry boost. And for once, we’re not talking about the
pandemic.

Of course, Covid-19 forced people to rethink and re-model entire organizations and
operational structures. For many, this was an eye-opener regarding digital solutions. E-
learning basically exploded in 2020 and was no longer considered a last resort. However, the
truly interesting part is that while the pandemic is coming to its end, people don’t want to go
back to the way things used to be. The benefits of modern e-learning are simply too many to
pass on – a fact that is about to change the way we look at knowledge for good.

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What does e-learning add that we don’t already have?

We all know that e-learning will never replace real human interaction, but it adds something
that none of us can do without in the future – real work efficiency and next to limitless
accessibility. Fact is, when it comes to learning, most things can already be done better in
the digital. On top of that, it’s a fun way of learning!

While all organizations can benefit from digitalizing their offering, those that work with
learning daily simply must adapt to survive. Not just the educational system (the original
source of e-learning way back in time), but any organization where learning is the key to
growth and success.

If creating efficient courses and onboarding programs or managing teams are of any importance to
you, a 360 perspective on your operations is crucial. Because truth is, most of your
competition already has one.

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Here are the 5 main reasons for building your organization around e-learning:

1. E-learning is the future

Many predict that digital solutions will eventually replace most physical education – at least
on a wider scale. Already today, many prefer a blend of traditional and digital learning,
according to fresh global market research.

2. The world is your classroom

You know the common expression “I can’t be all places at once”? That doesn’t really apply to
digital learning, does it? Digital flexibility makes all the difference in the world because it
allows you to be everywhere in the world. If knowledge is meant to be spread, who can
argue with e-learning on this one?

3. Digital is natural

These days, we can do just about anything using our smart phones. Still, they are rarely
considered the primary tool for educating staff, sharing information across teams or
attending meetings. That notion, however, is about to change. The technology race for
better and more efficient corporate solutions is on. Very soon, working through our phones
will be the most natural thing in the world.

4. Money talks

There is a clear correlation between e-learning and high profitability in organizations. Digital
learning allows you to automate time-consuming administration. Using reliable analytics,
you can also adjust and tailor your learning content for faster and greater effect. Knowing
what works and what doesn’t for each given target group is a major key for converting new
knowledge into profitable results.

5. Creativity rules

Learning is supposed to be fun, engaging and refreshing. Even (and perhaps especially) when
it’s actual rocket science! Apart from being efficient thanks to technological features and
functions, modern e-learning is an attractive and adventurous world to explore. It allows the
course builder to be creative and the learner to take in knowledge in new exciting ways.

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OK, so e-learning is great. Where do I start?

While some are already deep into their digital journey, others are yet to start. Regardless of
where you’re at, some things are crucial for making your e-learning a success. Perhaps
you’ve even missed one of these steps along the way? Don’t worry – one of the great
benefits of an e-learning platform is how easy it is to adjust and improve. Below are some nuggets of wisdom from us.

Step 1: Get clear on the outcome

Take a minute or two to clarify what the purpose and goals are.


Step 2: Identify your learners

How well do you know your audience or employees and what they want? If you can’t answer
that, make sure to find out before you start creating courses and learning content in the
blind. And it’s just not about knowing who your target groups are, but also about knowing
how familiar they are to digital learning. If it’s all new to you, it could be for them as well.
Digital transformation is not to be done overnight – at least give it a few weeks so you can
do some thorough research on your learners’ expectations.

Step 3: Select your content

As an organization, you probably sit on tons of great knowledge. The more you can
transform into the digital, the better. Still, you will want to identify the true gems first, the
learnings that will make a difference in the long haul. When you’ve set up a working
platform and have gotten all your people onboard, you can start adding to the content. Not
everything is for everyone, and certainly not all at once.

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Step 4: Find a suitable tool/platform

There is an arsenal of great e-learning tools to choose from and for an untrained eye they all
look pretty much the same. However, there are numerous things to consider here. Rather
than picking a platform that suits your current needs, you should try visualizing your
organization in a few years. If you wish to expand your offering and continue building your
brand internally and externally, it’s better to go for a more powerful option right from the
start.

More expensive? On the contrary, looking at the bigger picture. You want a tool that
covers everything from simple chat functions to pro video editing, but most importantly one
that can be integrated with your existing systems.

Step 5: Start creating

This is where the real fun begins. Seeing your knowledge and offering reborn in the digital is
a mighty experience, but the most important thing is of course what your learners think. Set
up a few versions of your first courses and see which ones work better. Adjusting the
content and platform as you go along is very important to enable engagement from your
audience.

Step 6: Re-learn and try again

Although good e-learning tools are designed to make your (work)life easier, no one expects
you to be an expert from day one. A data analytics feature can be very valuable for finding
our exactly where things went a bit south or where you need to sharpen your
communication. If your chosen platform also includes great customer support – take full
advantage of it. With e-learning, you always get a second chance to make things perfect(ish).

Great minds require great gear – Introducing exponential learning

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The right digital tool enables both your internal and external learners to consume and share
knowledge quicker than ever before – whenever and wherever. By making learning more
accessible, you can easily create a positive ripple effect that leads to increased engagement
and faster results. All while keeping the best parts from traditional learning methodology.

Most people still call it e-learning or blended learning, which is fine but a bit obsolete. At
Learnifier, we instead use the more progressive expression exponential learning. Basically,
it’s about providing and spreading great knowledge on rocket fuel, enabled by advanced
technology made easy.

Discover the possibilities with the Learnifier Learning Platform

Book a personal run-through or try our tool for free

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Rebecca Cannerfelt
Rebecca Cannerfelt