Video content is key when creating engaging content for your onboarding program. New hires want to experience - and not just read about what to expect and prepare for. Landing a new (perfect) job is emotional
Before we dive into the specific examples, let’s revisit the benefits of employee onboarding videos. Cause actually, they do much more than serve as a feel-good, informative learning.
In fact, if you’re looking to justify spending both time and resources on video production, here’s a list of benefits:
- Video fosters an emotional connection
- It is the best medium to capture the culture of the company
helpbuild trust with managers and executives
- With video, it is easier to maintain consistent company messaging
- It communicates product features or service benefits clearly
- With video, you enable self-paced learning
- It is easy to reuse video content
- Video training shortens time to productivity
- It makes learning flexible and lowers on-site training costs
Now, let’s take a closer look at different types of video content:
Mindvalley: 1 day at the office experience
Mindvalley, The Kuala Lumpur based educational company, decided to shoot a normal day at the office. The result: A
BambooHR: Work life balance
In 2 minutes BambooHR clearly communicates how they disassociate themselves with an ever-working startup environment and rather advocate: “Lead a balanced life”. The video is highly creative, which makes it stand out Employer Branding wise. It not only claims to balance work life, it also shows the employees at work and after work in different contexts.
Why not 'preboard' your new hires with a video that gets them acquainted, or even better become a fan of your product? In this video, Canva walks you through creating your first design using their software. And here is what they do so well: They avoid showcasing feature by feature, and instead they center their video around completing one task successfully. Nobody cares about what a bunch of features
This 2-minute video is a great example of peer-to-peer content. In a simple way,
The legendary shoe company
How do you explain or show your work processes as an agile organization? Spotify decided to illustrate this in a 26 min video that not only explain how engineering teams work with scrum but how team collaboration and autonomy define Spotify’s culture. Yes, it is very long, but the smart thing with this video is that Spotify manages to uncomplicate a complex work process and at the same time bring life to it with simple illustrations and a voice-over. For new hires, this gives insight into how he/she will take part in the work process and shape the culture: “You are the culture, so model the behavior you want to see”
Google: Interns’ first-week experience
Don’t feel overwhelmed with our last example here. The idea is to get inspired about showcasing the first week for new employees/interns and give them an emotional experience of what to expect. Google’s 6 min video is a great example of video footage of your environment, like office and surroundings, and people sharing authentic comments in the very moment of their first week. Why not focus less on introducing week 1 as formalities and instead let new hires inspire others by sharing their first week experiences? It’s relatable and empathetic. Now, include it in their preboarding and let them watch the video BEFORE day 1. Shouldn’t that convert nervousness into excitement?